CALABAR CARNIVAL FAILS TO TREND ON SOCIAL MEDIA



The recently Calabar Carnival, a flagship event of Cross River State, failed to generate significant buzz on social media platforms like Facebook, Twitter, and Instagram. This lack of online presence has raised questions about the state government's strategy for promoting the event and engaging with local content creators.

At the heart of this issue is the government's apparent failure to recognize and partner with individual state-owned bloggers and social media influencers. These local content creators have a deep understanding of the state's culture, events, and audience, making them ideal partners for promoting the carnival.

By neglecting to collaborate with these influencers, the state government missed a golden opportunity to amplify the carnival's reach and impact on social media. This oversight is particularly surprising, given the significant investment made in organizing the event.

State-owned bloggers and social media influencers possess a unique ability to showcase the best of Cross River State, including its vibrant culture, stunning landscapes, and exciting events like the Calabar Carnival. By partnering with these influencers, the state government could have leveraged their existing audience and credibility to promote the carnival to a wider audience.

Moreover, local influencers are better equipped to create content that resonates with the local community, using language and references that are familiar and authentic. This approach would have helped to generate more buzz and excitement around the carnival, both online and offline.

As the state government begins to plan for future events, it is essential that they recognize the value of partnering with local influencers and content creators. By doing so, they can tap into the creativity, expertise, and audience of these individuals, ultimately amplifying the impact and reach of their events.

In conclusion, the failure of the Calabar Carnival to trend on social media is a missed opportunity for Cross River State to showcase its rich culture and vibrant events to a global audience. By partnering with local influencers and content creators, the state government can unlock the full potential of its events and promote the state's interests more effectively.

~Marcel Edem.

© Cross River live 

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